YouGov Founder's Blog

by Stephan Shakespeare

Half of UK Adults regret throwing something away

50% of respondents to a recent YouGov survey, on behalf of self-storage company Safestore, regret throwing away old clothes, photographs and other family memorabilia due to lack of space.

The research has attracted some press attention: Ray Connolly, writing in the Daily Mail, argues that “Decluttering may make a home look pristine, super-cool and efficient. But it isn’t necessarily good for us.” He continues, “the baggage we collect through life brings with it little jolts of memories.”

Jessica Fellowes draws a similar conclusion in The Telegraph, citing a wonderful story of the writer and director Julian Fellowes, who, on throwing out his late Aunt Isie’s old suitcase, fortunately changed his mind:

“In the middle of the night, I panicked and ran out first thing, only to discover that it contained an entire correspondence between my aunt and Princess Louise, Queen Victoria’s daughter.”

Among other items we wish we had held on to are old games consoles, sports equipment and musical instruments. Old coins, wedding dresses and, bizarrely, Persian rugs were also on the most-missed list.

January 6, 2010 Posted by nfpba | Consumer attitudes, Housing, Media, UK, YouGov | , , , , , , | No Comments Yet

John Humphrys: After Copenhagen, what hope for the planet?

This blog first appeared on my colleague John Humphrys’ YouGov blog.

John HumphreysIt is not often that senior politicians use words such as ‘chaos’, ‘farce’ and ‘fiasco’ to describe negotiations they have been involved with, especially when those negotiations concern matters of vital importance. Usually they dress up the weakest of agreements in the clothing of achievement and triumph, saying that because of their own brilliance and far-sightedness the world will now be a safer and happier place.

But not this time. The outcome of the Copenhagen climate change summit is so much more dismal than even the more pessimistic pundits predicted that almost no one is trying to pretend otherwise. But does this mean that the initial hopes were always far too unrealistic? And is there any hope that a more effective deal may still be struck?

The UN-run Copenhagen conference was set up as the successor to the Kyoto treaty on climate change signed in 1997. Kyoto was an attempt to get international agreement to curb the rise in the earth’s temperature as a result of the increasing volumes of man-made gases accumulating in the atmosphere as a consequence of industrialisation. An almost universal scientific consensus argues that man-made emissions threaten to raise the temperature to a point that will cause untold damage to the human occupation of the planet by the end of this century.

Copenhagen, it was hoped, would be different from Kyoto in two particular ways. First of all, it was hoped that an agreement would be made which the United States, the world’s biggest economy and up to now the main contributor to greenhouse gas emissions, could sign up to, as it had not done with Kyoto. And secondly, the new deal would include curbs on developing nations (as Kyoto had not), especially the fastest-growing developing countries such as India and China, now itself the greatest producer of emissions.

The goal was, in simple terms, a legally-binding treaty which would set a limit of a rise in temperature of 2 degrees Celsius (the maximum thought compatible with holding off disaster). It would also impose a limit on emissions consistent with such a target and provide funding by the rich, developed countries for poorer, developing countries to compensate them for the constraints such targets would place on them in the ways they could try to grow their way out of poverty.

But almost none of this came about. Hopes for a legally-binding treaty were dead before the conference even began. And at the close the formal UN conference actually agreed on nothing at all – it merely ‘noted’ an ‘accord’ agreed between five countries, the US, China, India, Brazil and South Africa. That accord simply acknowledged the validity of the 2 deg target, agreed on the need for emission cuts to meet it (without spelling out what they should be or how they should be imposed), and called on developed countries to fund the payment of $10bn a year from 2012 rising to $100bn a year in 2020 to developing countries. But quite who was going to provide that funding was left unclear.

President Obama called the accord an ‘important breakthrough’, but even he acknowledged that far more still needed to be done and few other leaders have even tried to claim that degree of success.

Since the failure of the conference, blame has been flying in all directions. Nnimmo Bassey, chair of Friends of the Earth International, said: “Instead of committing to deep cuts in emissions and putting new public money on the table to help solve the climate crisis, rich countries have bullied developing nations to accept far less. Those most responsible for putting the planet in this mess have not shown the guts required to fix it and have instead acted to protect short-term political interests. ”Muhammed Chowdhury, a negotiator for the G77 group of 132 developing states, said: “The hopes of millions of people from Fiji to Grenada, Bangladesh to Barbados, Sudan to Somalia have been buried.”

Nearer home, the energy and climate change secretary, Ed Miliband, accused China, Sudan and several left-wing Latin American countries, of trying to ‘hold the world to ransom’ by preventing a deal being reached. He said the way the UN conference had been run was a ‘chaotic process dogged by procedural games’ and that reform of the UN system was needed if progress was ever to be made. Gordon Brown said: “Never again should we face the deadlock that threatened to pull down [the] talks. Never again should we let a global deal to move towards a greener future be held to ransom by only a handful of countries.”

So what chance is there now of any future deal? A successor meeting to Copenhagen is already scheduled for Mexico City in December 2010, but it seems unlikely that reform of UN procedures will have been agreed by then, let alone sufficient coming together on the substantive issues.

Some people argue that it was always beyond the scope of diplomacy to reach the sort of global deal needed. Nation states, they argue, always look after their own interests first, and those are always interpreted in a short-term way, perhaps especially so among democracies where political leaders face elections in which short-term pain is likely to loom larger than long-term gain.

Such critics have argued that the whole Kyoto/Copenhagen approach is the wrong one to follow. Instead of trying cut emissions, they say, we should instead by concentrating our efforts on mitigating the effects of a climate change we cannot do much to prevent. Such an approach would be more effective, less expensive and allow for the genuine uncertainties that exist about the speed of climate change and the precise consequences it will bring in its wake, they claim.

But supporters of the emission-cutting approach say that that is just a cop-out put forward by people who would rather not face up to the danger that is staring us in the face. Prevention, they say, is always better than damage-limitation, so we have to keep trying to cut emissions.

But the failure of Copenhagen has raised real doubts in the minds even of those who believe the world does need to cut its greenhouse gas emissions as to whether a UN-based attempt to reach a global agreement can work. Some of them are beginning to put their faith instead in the two biggest polluters, the US and China, doing a deal between themselves to curb emissions which, after all, they both recognise will harm them too. The trouble with that, though, is that the rest of the world will have to go along with what the big boys agree and that may end up being not too much to everyone else’s liking.

What’s your view? Are you disappointed by the result of Copenhagen or is its failure what you expected? Who do you think was to blame for the failure? How much faith do you put in the accord agreed between the US, China, India, Brazil and South Africa? Do you think there is any future for a UN-based attempt to halt global warming? Could a bilateral deal between the US and China offer any hope? What do you make of the argument that we should be concentrating less on trying to reduce greenhouse gas emissions and more on trying to mitigate the effects of global warming? And ultimately do you think it will be possible for the human race to find a way to prevent global warming becoming a real threat to human life on the planet, or do you think it is beyond us?

Let us know what you think.

January 5, 2010 Posted by nfpba | Energy, Environment, John Humphrys, Media, Politics, UK | , , | No Comments Yet

Kate Winslet has the most desirable celebrity body

A recent YouGov poll for Slimming World has shown that Kate Winslet has the most desirable celebrity body, with 16% of respondents ranking her number one. The curvy Kelly Brook came a close second with 15%.

The most popular were as follows:

Kate Winslet
Kelly Brook
Halle Berry
Cheryl Cole
Beyonce
Megan Fox
Lily Allen
Keeley Hazell
Sienna Miller
Kate Moss
Jordan (Katie Price)
Victoria Beckham

January 4, 2010 Posted by nfpba | Consumer attitudes, Health, Media, UK, YouGov | , , | No Comments Yet

E-Readers not a Christmas must-have

There is a lot of debate at the moment about how the print media industry will evolve to meet the challenges of fast, free online content. Newspaper circulation is on the wane, and many people get most of their news and commentary from free online sites like BBC News.

One of the suggested solutions is the E-reader – which would combine the usability and convenience of a newspaper with the constant updates of online news. Books, magazines, and newspapers could all be read on a single device (There is a great demo of how this will look for Sports Illustrated here.)

However, the idea does not appear to have captured the public’s imagination. A YouGov poll for The Bookseller found that only 11% of respondents would consider purchasing an e-reader for a friend or family member as a Christmas present. E-readers­ fell behind all other listed gifts including a digital camera, digital photo frame and games console. Even when asked what they would like to receive as a Christmas present just 14% of respondents said they would prefer an e-reader.

The main reason for such a lack of enthusiasm appears simple: they cost too much. Of those surveyed, 56% were only prepared to pay less than £150 for an e-reader, with just 9% prepared to spend more than £200. The mean expected cost was £110.50. ­However, consumers could be left disappointed with Sony e-readers priced between £139 and £249 and the Amazon Kindle around £156.

December 11, 2009 Posted by nfpba | Christmas, Consumer attitudes, Innovation, Media, PBA, Technology | , , , | 2 Comments

You Get What You (Won’t) Pay For

Further to our earlier work on the relative influence of Google and Rupert Murdoch, we put a brief mini-survey on the end of some other YouGov surveys yesterday, and invited respondents to take a few short questions for fun. The topic we wanted to investigate was people’s attitudes to paying for content or social networking services online.

The topline figures do not look good for those who want to introduce charges  for these things online (see the relevant news story today here).

Payment structures also made a significant difference to people’s responses, as  micropayments proved far more popular than monthly subscriptions. 81% of respondents said they would not pay a £5-per-month subscription to have full access to leading news providers and online services, while only 72% would not pay a 2p-per-use micropayment for the same things.

The relative value of various content and social networking providers was clearly marked. Top of the pile was Google, as 34% of respondents would be most willing to pay for it if they had to pay for one of the services. Next came the BBC, for which 18% would pay if they had to choose one paid-for service. Facebook was singled out by 10%.

Very few respondents chose a newspaper if they had to pay for one provider online: The Times (3%), The Guardian (1%), The Telegraph (2%), and The Sun (1%). The news gets worse for Murdoch, as no one would pay for use of MySpace, which News Corp bought for $580m in 2005.

There was some hope for Murdoch, however. Although only 7% of respondents said that they would be willing to make  micropayments to access The Times online, this 7% was drawn from the entire sample (many of whom would not have been Times readers). It depends what proportion of Times readers would be willing to do it as to whether Murdoch’s plan will work.

December 2, 2009 Posted by nfpba | Consumer attitudes, Google, Media, Technology, UK, YouGov | , , , , , , | No Comments Yet

Android versus iPhone: Brand Fight Goes Global

The Independent are reporting that Motorola are launching their new handset the Droid in the UK on December 7th. The model runs on Google’s Android Operating System, and has won over a number of iPhone fans in the US.

YouGov’s BrandIndex has been the primary tool for tracking the impact that the Droid’s release – especially US Carrier Verizon’s combative iDont ads. We have been delighted that BrandIndex’s scientific brand-measuring data is finally getting the publicity we believe it deserves. AppleInsider, Cell Phone News 2.0, eWeek, and numerous other tech news sites (as far afield as China) have been quick to understand the implication of the BrandIndex figures.

December 2, 2009 Posted by nfpba | BrandIndex, Consumer attitudes, Google, Innovation, Media, Mobile Phones, Technology, UK, USA | , , , | 1 Comment

Google vs. Murdoch – Round II.

google_logoWe also asked people who they think has the more positive (or less negative) influence on people’s lives in Britain today? Google triumphed with 46% preferring its influence, against 15% preferring the influence of Rupert Murdoch and his companies.

Most people seem happy with this arrangement, as 53% said they would rather that Google had more influence, with only 10% backing Murdoch. Perhaps the most interesting result was that 59% thought that in ten years times Google and its companies would be more influential than Mr. Murdoch and his companies (10%).

The Knowledge Gap
There is another dimension to these results, however. We asked the public which companies Google and Murdoch own. Over half the respondents know Murdoch owns BSkyB (58%) and The Sun (54%), but only 25% are aware that he owns The Times.

Even fewer people know about Google’s acquisitions. Only 27% know Google own YouTube, and 13% that it owns Blogger.com (as many as think it owns Facebook, which it does not). Ironically, in spite of Murdoch’s high-profile purchase of MySpace, more than twice as many people think Google owns it.

November 12, 2009 Posted by Stephan Shakespeare | Google, Media, UK, YouGov, YouGovStone | , , , | No Comments Yet

Google or Murdoch – Who is more influential?

rupert-murdochOn Monday night we had a YouGovStone Debate on who was most influential: Google or the Murdoch empire? I conducted a poll in advance, which asked the population directly. By nearly two-to-one, people thought Murdoch. But when asked to predict how it would be in 10 years, six-to-one people said Google would be the most influential.

They also much preferred the influence of Google, although (as Brent Hoberman pointed out in the debate), they were probably not thinking too much about the different kinds of influence: Murdoch seeking direct influence through content, Google building up huge potential influence through gathering vast amounts of information, and having the overwhelming power to control (or, as Peter Barron insisted, “organise”) that information.

Our poll showed that people agreed with the managing editor of the Wall Street Journal when he said that Google News hurts online journalism by discouraging brand loyalty – but just as many agreed with Google’s response that its search engine and aggregator helps publishers by driving traffic to them.

The two views are not necessarily contradictory. Finally, people were split on which kind of company would have the most influence in the future, with 39 per cent saying it would be sites that provide their own original content, and 40 per cent saying it would be sites that search and aggregate.

November 11, 2009 Posted by Stephan Shakespeare | Google, Media, UK, YouGov, YouGovStone | , , , , | No Comments Yet