YouGov Founder's Blog

by Stephan Shakespeare

79% Back Taxing Bankers’ Bonuses

A YouGov poll for The Sunday Times found that 79% supported the windfall tax on bankers’ bonuses, with 11% against. The Chancellor announced the measure as part of his Pre-Budget Report (PBR) last Wednesday.

Bob Diamond, the president of  Barclays, said banks had done a “pretty poor job” of handling the bonus process, adding that his company would be deferring up to 60% of payouts — more than double the usual level.

It comes after Britain announced on Wednesday it was slapping a one-off 50-percent tax rate on bonuses above £25,000  amid public fury at 70 percent government-owned Royal Bank of Scotland awarding some £1.5 bn in bonuses for senior staff.

However, analysis of the tax suggests it might actually lose money for the exchequer. In the absence of the tax, say economists, bonuses would have been significantly larger and the bankers receiving them would have paid 40% tax. Now, with banks working to reduce or defer bonus payments, the income tax take will suffer, perhaps to the tune of £300m.

There have been rumours that some banks are considering paying their best-performing employees in benefits rather than cash this year; for example, paying their children’s school fees or their staff’s salaries.

December 14, 2009 Posted by nfpba | Bailout, Banking, Election, Politics, Tax, UK, YouGov | , , | 4 Comments

Battle Lines Are Drawn for UK Election

Our latest voting intention poll shows the parties at CON 40%(+1), LAB 27%(-2), LDEM 18%(-1). After our previous poll, which showed the Conservative lead narrowing to 10 points, it’s a return to the previous pattern. Along with a poll by ICM also published yesterday it shows the Conservatives back in a position that would give them a majority at a general election, after polls from several companies showing figures that would translate into a hung Parliament.

We also asked about some of the battle lines that that are emerging between the main parties. By focusing on their attitude towards taxes on the wealthy, bankers’ bonuses and even David Cameron’s Eton schooling, the Labour party have been trying to paint the Conservatives as the party for only the well off. Our polling suggested some public sympathy for the view: 52% agreed with the statement that the Conservatives are still the party of the rich, with 31% disagreeing. It was largely a partisan response though, 90% of Labour supporters agreed, only 14% of Conservative supporters did.

Ahead of the pre-budget report we found that the public continue to opt for public spending cuts over tax hikes, by 52% to 30%. If there are to be tax rises though, putting extra taxes on the very rich remains as popular as ever. Asked whether taxes should be spread evenly across the population, or concentrated on rich people, 66% go for the latter.

Finally we tested attitudes to the Conservative proposals to recognise marriage in the tax system, and here we found the public far more evenly divided: 48% of repondents supported the idea, 43% disagreed.

December 7, 2009 Posted by nfpba | Banking, Politics, UK, UK Election 2010, YouGov | , , , , , | 2 Comments

iPayMyCreditCard?

A followup to an earlier post:

It has been suggested that iPhones could be used to make credit card payments, in a similar way in which they are used to pay for iPhone Apps from Apple’s online store. This potential was demonstrated to me some years ago, when a colleague pointed out the striking similarity of her phone’s SIM card and her credit card chip.

YouGov research carried out on Natwest’s behalf revealed that one in four customers are interested in making money transfers between bank accounts through their phones. However, it is possible that a far larger group of people will possess the relevant technology, and security fears may be alleviated as mobile payments became more common.

November 24, 2009 Posted by Stephan Shakespeare | Banking, Customer Services, Mobile Phones, Technology, UK, YouGov | , , , | No Comments Yet

Popular Support for Tobin-style Tax

A recent YouGov poll (conducted on behalf of Oxfam) looked into popular perceptions of the proposed ‘Tobin-style’ tax on bank transactions. At a recent meeting of G20 Finance Ministers, Gordon Brown suggested that there should be a global tax on bank transactions. One suggestion is for this to be £5 out of every £10,000 traded (0.05%).

Bank-bashing is alive and well: 63% of respondents said that their opinion of the contribution of the financial sector and banks to society has worsened since October 2008 . 43% supported the idea of a Tobin-style tax in principle, rising to 53% if the money raised would be used to help people worst hit by the economic crisis in the UK and around the world.

November 23, 2009 Posted by Stephan Shakespeare | Banking, Tax, UK, YouGov | , , | No Comments Yet

Personal Interaction and Regular Brand Contact Breed Trust in Banks

This article first appeared in City AM.

Last week saw the launch of NatWest’s personal banking iPhone app, in line with the banking sector’s efforts to cut costs and improve user experience by moving their operations online.

Recent YouGov research undertaken on behalf of Deloitte points to the risks in an online strategy: customers place high value on face-to-face interactions in their bank’s branches. The issue of trust – perhaps unsurprisingly given the popular perception of bankers – is paramount.

Personal interaction seems fundamental to trusting your bank. Fifty-three per cent of respondents said they would only place their savings in a bank with branches they could visit, and 65 per cent would only take out a mortgage after speaking with someone face-to-face.

This has already translated into changes in the market: 21 per cent of respondents say they have switched bank in the last two years due to their dissatisfaction with the way they have been treated.

This represents an opportunity for banks looking to increase their market share: 66 per cent of respondents have their current account where they believe they receive the best level of service, compared with 30 per cent who place their current accounts where they earn the highest interest.

We get interesting validation of those conclusions from the BrandIndex data shown in the chart. The first bar shows the proportion of satisfied customers, the second shows the proportion which would recommend the brand to others.

Online only bank, Egg, does worst, while the three with brands most closely associated with people’s everyday lives and with the most touch-points – the supermarket banks of Sainsbury’s, Tesco and M&S – do best.

In the middle are the high street banks Barclays, NatWest and HSBC. Note how the “recommend” scores follow the pattern, allowing for an interesting lowering effect within the sub-sector of supermarket banks.

November 18, 2009 Posted by Stephan Shakespeare | Banking, BrandIndex, CityAM, Innovation, Technology, UK, YouGov | , , , , , , | No Comments Yet

Innovation from Africa to Europe: Mobile Banking

nw_iphoneAfrica’s under-developed banking and communications infrastructure has encouraged tremendous growth in the role of mobile telephony. There are perhaps as many as a billion people who lack a bank account but own a mobile phone. We usually think of European, American, or Asian technological innovations being exported to Africa, however, in this case the process has been reversed.

Recent YouGov research for Natwest revealed that 25% of customers are interested in mobile money transfers between banks, 25% would like to receive fraud alerts on their mobile, and 24% would like to be able to pay a cheque in without having to visit the bank.

Natwest have launched a mobile banking iPhone app to tap into this growing UK market.

November 13, 2009 Posted by Stephan Shakespeare | Banking, Innovation, Mobile Phones, PBA, YouGov | , , , | No Comments Yet

Funding the Banks: The Government Stumps Up More

John HumphreysThe post below is copied from John Humphrys’ YouGov blog.

‘Ever since the banking crisis broke two years ago the figures involved have seemed off the scale of normal economic calculation. The talk has been not of millions or even billions but tens of billions or more. Now the government is pouring around £30 billion more of taxpayers’ money into the banking system. Is our money being well spent?

On the face of it this new handout may seem to many people evidence that previous bail-outs have not worked and that the banks have an unlimited appetite for our money which the government has an unlimited willingness to satisfy. But that is not how the government sees it. In its view the new money offers a better deal for the taxpayer and is in any case less than it previously indicated might have to be found.

The fact that the government has had to revisit bank funding should surprise no-one. Its initial emergency measures, first to take over Northern Rock and then to take large stakes in the Royal Bank of Scotland and in Lloyds TSB, were always going to have to come under the scrutiny of the EU’s competition rules. Now the competition commissioner, Neelie Kroes, has come back with instructions of what needs to change in order for the banks to comply with the rules. This week’s announcements on extra government funding are at least in part a response to this and to the restructuring which is being required.

The bald facts are these. Northern Rock is being split into two banks, a “good” bank and a “bad” bank. The good bank will be sold off to the private sector and the government will keep hold of the bad bank, hoping that in time its toxic assets, which no one wants at the moment, will prove not to be so toxic and so be sold in turn. The government has not written off the possibility that it will lose no money in the long run through its entanglement with Northern Rock.

Another £5.9bn will be invested in Lloyds and £25.5bn in RBS, taking its share in the Scottish bank up from 70% to 84%. But these headline figures conceal changes which the government claims will end up giving the taxpayer a better deal.

In the case of Lloyds, most of the new capital the bank is raising will come from the private sector. It wants £13.5bn in total of which the government will provide £5.9bn, keeping its share in the bank at 43%. But perhaps the most important aspect of the new arrangements is that Lloyds will now not have to join the government’s toxic asset insurance scheme.

This was a scheme set up by the government earlier this year in the depths of the gloom about the banking system. The fundamental worry about the banking system was that the banks were carrying on their books an essentially unquantifiable but huge quantity of assets (that’s to say, loans to other parties) which could well turn out ‘bad’ (i.e. they would never be repaid). The sheer scale of these ‘toxic’ assets threatened to bring down the system. So the government set up an insurance system, whereby the banks paid the government a premium and the government took on the risk. If all these assets had indeed gone bad, then the government would have been liable for hundreds of billions of pounds.

In the case of Lloyds the value of the toxic assets being insured was £260bn. Under the new arrangements, however, Lloyds has avoided joining the insurance scheme. Instead, the bank’s shareholders (including, of course, the government) retain the risk. The bank is to pay the government £2.5bn as a premium for the implicit cover it enjoyed since earlier this year so that, net, the government is injecting only £3.4bn into the bank. But it keeps its 43% share and instead of being liable for all of the £260bn of Lloyds’ potentially toxic assets, it is now liable for only 43% of them. That’s why the government is claiming it is a good deal.

By contrast RBS is staying in the insurance scheme but in conditions the government claims are more favourable to the taxpayer. RBS’ s estimated toxic assets have been reduced from £325bn to around £260bn and it will have to find the first £60bn (rather than the initially proposed £40bn) of any assets that go bad. The government hopes that its injection of £25.5bn of new capital will make it more secure, but it also putting on standby a further £7bn should the bank get into trouble.

As for the EU’s concerns that these largely government-owned banks have too much competitive advantage, the solution is that they must sell off some of their assets. RBS is being required to sell its insurance businesses and 312 branches. With sell-offs in Northern Rock and Lloyds too, to new entrants to the banking sector, such as Tesco and Virgin, it is estimated that 10% of Britain’s banking sector will be up for sale and it is hoped that the new entrants will make banking more competitive in Britain.

But the new arrangements also require the banks to cut their costs which is why RBS announced 3,700 job cuts earlier this week. The unions strongly objected, not least because they argued that government funding ought to be protecting jobs not destroying them.

Government funding for the banks has been objected to on another ground. If the government is pouring all this money into the banks, it is asked, why are the banks in turn not increasing their borrowing to firms and individuals? After all, so the argument goes, the justification initially given for claiming that the banking system was a special case and needed government support even when other industries were allowed to go to the wall, was that banks provide the fuel of the whole economy and that fuel is bank-lending. Yet bank-lending is continuing to fall.

The government’s answer to this is that in a recession bank-lending always falls but that the availability of credit has in fact increased as a result of all the measures the government has taken to keep the banking sector going. That increased availability will be welcome once the economy starts to grow again. This answer, however, concerns a greater worry for the government and ultimately for the taxpayer.

Britain’s economy alone among major industrialised countries is continuing to contract. In the third quarter of this year it shrank by 0.4%, a figure that shocked many commentators. So long as we go on shrinking then demand in the economy will remain constrained and bank-lending will continue to stagnate no matter how available credit may be.

The government forecasts that there will be a return to growth at the turn of the year, but others think that so long as levels of debt in both the personal and corporate sectors remain as high as they are, demand will not increase. Furthermore, it’s feared by some that once the government’s emergency measures, such as the VAT cut and the stamp duty freeze, end early next year the economy could be kicked back into a ‘double-dip’ recession.

Should that happen the banks could find themselves in new trouble. The assets they had hoped would not turn bad might then do so and the banks’ capital might prove insufficient. In that event the government might have to put its hand in its pocket yet again. As Vince Cable, the Liberal Democrats’ treasury spokesman, put it: “It’s all very precarious. If there is a double dip recession we could be back in trouble again.”

What’s your view? Do you think the government has been right to bail out the banks in the way it has? Do you think this week’s measures offer a better deal for the taxpayer or not? Do you think the government could still end up making money for all its investments in the banking sector or do you the taxpayer will end up losing money? Do you think it is a good thing or not that the banks receiving state aid are broken up to some extent and more competition created in the banking sector? Do you think RBS’ s redundancies are justified or not? And do you think this will be the end of the bailing out of the banks or do you think there’s still more to come.

Let us know what you think.’

November 9, 2009 Posted by Stephan Shakespeare | Bailout, Banking, John Humphrys, UK | | 1 Comment