YouGov Founder's Blog

by Stephan Shakespeare

2006: 56% Low-income households ’struggling with finances’. In 2009: 90%

The sharper end of the recession has hit the poorest in society. 90% of households earning less than £20,000 a year or £25,000 in London, claimed they were struggling to stay afloat, up from 56% when the same survey was carried out in 2006.

Four out of 10 people on low incomes said they thought their debts were impacting on their physical and mental wellbeing, rising to 50% among households with children.

The groups also found that 60% of households in receipt of housing benefits or local housing allowance received less than the cost of their rent, with a quarter of these people having to make up a shortfall of more than £49 a week.

Yougov carried out the research  for housing charity Shelter and the Money Advice Trust. They questioned 745 tenants with household incomes of less than £20,000, rising to £25,000 in London, and 440 landlords.

November 26, 2009 Posted by Stephan Shakespeare | Housing, UK, YouGov | , , , | No Comments Yet

Mixing Your Drinks: Alcohol and Exercise

A YouGov survey, on behalf of the Know Your Limits campaign shows that 19 per cent of adults in England who exercise regularly and drink alcohol admit to taking exercise or playing sport in order to “make up” for having drunk a lot of alcohol in the previous few days. The story has been covered here and here.

The tendency to ‘work out the alcohol’ is even more prevalent among heavy drinkers: the survey shows one in five English adults are drinking more than double the NHS recommended limits and, of those who also exercise, over a quarter (28%) admit doing so to make up for their drinking.

This compares to just 10 per cent of people who exercise and drink at ‘lower risk’ – those who do not regularly drink more than 3-4 units a day for men, and 2-3 units a day for women.

November 26, 2009 Posted by Stephan Shakespeare | NHS, Sport, UK, YouGov | , , | No Comments Yet

‘How may I help you, Sir?’

52% of survey respondents ranked the ‘Queen’s English’ in their top five accents to encounter when speaking to a call centre representative. 34% find Scottish accents pleasing to the ear, and the Geordie accent is the third most popular at 26%; perhaps attributable to the popularity of high-profile celebrities with strong Geordie accent, such as Cheryl Cole or Ant and Dec.

The research was carried out by YouGov, on behalf of Nuance Communications.

Only 8% of women believe female voices inspire confidence when calling a customer service line with a complaint. The least popular accents to hear when speaking to someone in a call centre were ‘Scouse/Liverpool’ or ‘Birmingham/Midlands’, as only 9% of respondents put each of them in their top five results.

November 25, 2009 Posted by Stephan Shakespeare | Customer Services, UK, YouGov | , , , , | No Comments Yet

Drug-Driving: 91% Don’t Mind Being Tested at the Roadside

This week is National Road Safety Week, and this year’s campaign hopes to highlight the dangers of drug-driving, with its slogan ‘Not a drop. Not a drag.’ Concateno commissioned a YouGov survey on attitudes to drug driving.

91% of respondents would not object to being tested on the roadside for drugs. Roadside tests for alcohol have occurred in Britain for more than 40 years, so support for roadside drug-testing is not unexpected.

7% of 25 to 34 year olds admitted to having driven under the influence of drugs, nearly half as many as the 15% who responded that they had driven after drinking more than the legal limit of alcohol.

November 25, 2009 Posted by Stephan Shakespeare | Drugs, UK, YouGov | , | No Comments Yet

iPayMyCreditCard?

A followup to an earlier post:

It has been suggested that iPhones could be used to make credit card payments, in a similar way in which they are used to pay for iPhone Apps from Apple’s online store. This potential was demonstrated to me some years ago, when a colleague pointed out the striking similarity of her phone’s SIM card and her credit card chip.

YouGov research carried out on Natwest’s behalf revealed that one in four customers are interested in making money transfers between bank accounts through their phones. However, it is possible that a far larger group of people will possess the relevant technology, and security fears may be alleviated as mobile payments became more common.

November 24, 2009 Posted by Stephan Shakespeare | Banking, Customer Services, Mobile Phones, Technology, UK, YouGov | , , , | No Comments Yet

What’s in a Name?

Anyone who works in business knows the importance of language. Businesses, products, and services require names with the right connotations and associations. It is therefore of more than academic interest that around one in five young people are putting off starting a pension because they do not like the word ‘pension’, according to new research by YouGov.

The research, commissioned by AXA, has revealed that if all the one million 18 to 24 year olds continue to delay starting their pension by five years, this could potentially lead to a combined shortfall in their retirement income of more than £44billion.

In addition, almost 75% of 18 to 24 year olds associate the word ‘pension’ with old age, which AXA warns could result in the younger generation leaving things too late when it comes to retirement planning.

It appears young people are not alone with their dislike for the word pension, as around a fifth of the total population aged over 18 associate the word with ‘grey’, while one in ten people think the word is old-fashioned.

November 24, 2009 Posted by Stephan Shakespeare | Pensions, UK, YouGov | , , , | No Comments Yet

Popular Support for Tobin-style Tax

A recent YouGov poll (conducted on behalf of Oxfam) looked into popular perceptions of the proposed ‘Tobin-style’ tax on bank transactions. At a recent meeting of G20 Finance Ministers, Gordon Brown suggested that there should be a global tax on bank transactions. One suggestion is for this to be £5 out of every £10,000 traded (0.05%).

Bank-bashing is alive and well: 63% of respondents said that their opinion of the contribution of the financial sector and banks to society has worsened since October 2008 . 43% supported the idea of a Tobin-style tax in principle, rising to 53% if the money raised would be used to help people worst hit by the economic crisis in the UK and around the world.

November 23, 2009 Posted by Stephan Shakespeare | Banking, Tax, UK, YouGov | , , | No Comments Yet

Midwives Shortage?

YouGov surveyed 1,755 members of the public on behalf of the Royal College of Midwives. 58% of respondents disagreed that there are enough midwives to provide a good level of care for every woman during pregnancy, childbirth, and post-natal care.

However, in spite of this perceived lack of midwives, 59% of respondents think that spending on NHS Maternity services will be cut due to the current financial crisis; 66% think maternity services should be spared these cuts.

The Royal College of Midwives has provided evidence to the NHS Pay Review Body that birthrates in the England have increased by over 18% since 2001. Over the same period, the Royal College identified the numbers of midwives in England have increased by just over 8%.

November 22, 2009 Posted by Stephan Shakespeare | NHS, UK, YouGov | , | No Comments Yet

Queen’s Speech : The Election Campaign Begins

This post first appeared on John Humphrys’ YouGov blog.

John HumphreysThe Queen’s Speech is always a rather rum affair. The full panoply of what many regard as a Ruritanian-style monarchy is put on show as backdrop to what is necessarily the dullest speech anyone could make. Although it is written by highly political prime ministers, it is read by a monarch who has to appear above it all. The tension comes out in the turgid prose.

Queen’s speeches delivered at the beginning of a parliament at least have the merit of telling us what a government that’s just won an election intends to do with its power. But a Queen’s speech in the dying months of a parliament seems especially forlorn as everyone’s attention is on something else: the coming election and who is going to win it.

So this week’s speech was never going to set the world alight. Indeed Nick Clegg, the leader of the Liberal Democrats, went so far as to say it should have been abandoned altogether. With only around seventy days left to enact any proposed new laws, he said, there was no point in announcing bills that would never become law. Instead the dying parliament should concentrate on the one issue it could sort out before it was dissolved next spring – the issue of MPs’ and peers’ expenses and the terms of their employment.

The fact that the Queen’s Speech had nothing to say about this matter became itself the cause of controversy. David Cameron, the Tory leader, said it was ‘big omission’. And Sir Christopher Kelly, who chaired the inquiry into MPs’ allowances, said he was ‘disappointed’.The government defended itself by saying that it had already enacted all the legislation that was needed by setting up the Independent Parliamentary Standards Authority which will take control of many of the issues involved out of the hands of MPs themselves. But Sir Christopher believes the IPSA does not yet have sufficient powers to do its job, especially in relation to MPs’ pay and pensions and to its ability to investigate and enforce.

Harriet Harman, the leader of the House of Commons, subsequently said that ‘the things he wants done will be done’, so perhaps further legislation on the issue will be forthcoming even though it was not mentioned in the Queen’s Speech. The suspicion remains, however, that the government faces opposition to some of Kelly’s proposals among its own backbenchers (as well as those of other parties). So it is likely that this will continue to be an issue on which the party leaders will try and score points off each other. The election campaign has certainly begun.

But aside from the expenses issue, the main charge against Gordon Brown for the Queen’s speech he wrote was that it was all about politics and little about government. In particular he was accused of using the speech to draw dividing lines between Labour and Tories in the hope that the Conservatives would fall into the trap of opposing policies that are likely to be popular.

The proposal to offer free care at home for around 400,000 elderly people was cited as an example. It is unlikely to become law, they say, but allows the Prime Minister to blame the Tories for the failure if they oppose it.

Government supporters, however, say that the opposition parties are being just as political by accusing the government of playing politics by proposing bills that are unlikely to become law. After all, they argue, it is not the government’s fault that there are only six months of this parliament left to run. It is perfectly reasonable, they claim, for a government to set out what it wants to do even if it knows that an election will intervene before it can do it: if the government wins, it can fulfil its plans in the next parliament.

But beyond all this political skirmishing there are perhaps some more substantial points to be raised about this week’s Queen’s Speech. The first is about the very function of legislation. Critics have drawn attention to proposed laws that enshrine in law an goal or confer a right with no apparent accompanying means of enforcing them.

Several examples have been cited. A new bill concerning fiscal responsibility attempts to provide ‘a firm and binding statutory basis’ to halve the government’s budget deficit in four years. The criticism is that just passing a law doesn’t make things happen. The Financial Times said: ‘This is like someone who thinks that registering for the gym is the same as actually taking exercise’.

The same charge is made against the proposed new law to eradicate child poverty by 2020. And similarly the new law to give parents the entitlement to high quality education for their children lacks, it’s argued, any obvious mechanism to bring it about.

Opposition critics say the government has had twelve years to do what’s necessary actually to achieve such desirable goals but has failed and now is supposing they can be reached just by passing a law. But the laws will be unenforceable, they claim. Only by taking schools to court would parents be able to realise their new entitlement; and as for the laws on child poverty and the deficit, if governments themselves fail to fulfil them there will be no sanction. All that will happen is that law itself will fall into disrepute.

There is also a wider issue about the importance of law. Much of what government necessarily does has nothing to do with making new laws. Deciding what wars to fight or what levels of taxing and spending the government should engage in are executive issues that often don’t require legislation. Yet governments of all parties, it’s argued, have an itch to pass new laws in order to be seen to be ‘doing something’. As a result, there is a huge increase in the number of laws and the reach of the state but little accompanying increase in the wellbeing of the country.

Some wags have suggested that only one new law is really needed: a law that forces governments to repeal an old law every time they want to introduce a new one. Perhaps the parties will be arguing about that at the next election. But I wouldn’t bank on it.

What’s your view? Do you think this week’s Queen’s Speech was worthwhile or not? Do you agree or not with Nick Clegg that it should have been abandoned in favour of parliament focussing solely on the issue of cleaning itself up? Do you think the absence of any new legislation on this was a ‘big omission’, or do you think the government has already done enough? Do you accept or not Harriet Harman’s assurance that the additional measures Sir Christopher Kelly may want will be provided, or do you think MPs are foot-dragging on reforming themselves? What do you make of the charge that the contents of the Queen’s Speech showed that Gordon Brown was more keen on playing politics than providing good government? Do you think legislation that attempts to enshrine goals and rights in law, such as the proposed bills on cutting the deficit, ending child poverty and providing the right to high quality education, are worthwhile or not? And what do you make of the claim that we have far too much law?

Let us know your views.

November 20, 2009 Posted by Stephan Shakespeare | Election, Politics, UK, YouGov | , , , , | 1 Comment

Employers’ Apprentice Badge a Hit with Consumers

The National Apprenticeship Service (NAS) has launched a badge for businesses to display on their websites and stationery to let consumers know they employ apprentices.

It was developed in response to NAS-commissioned research by YouGov, that found more than 80% of consumers are more likely to use a business if it employs apprentices, and 64% would use a register to help them find businesses that use apprentices.

The research also discovered 94% of people think it is important that companies support young people by taking on apprentices in the recession.

Businesses that use the badge on their website must inform NAS, which will then add the employer’s details to the apprenticeships website and employer register.

November 18, 2009 Posted by Stephan Shakespeare | Employment, UK, YouGov | , , | No Comments Yet