YouGov Founder's Blog

by Stephan Shakespeare

Loneliness one of the top five worries for 21% of young people

A good deal of our recent polling here at YouGov has centered on the notion of ‘young people’ as a specific group within society. We have tackled the issue from the perspective of the young themselves (here and here), and from the viewpoint of adults’ opinions of them (here and here).

Young people have the worst employment prospects for a generation. They will spend their adult lives paying back a government borrowing deficit and funding the hole in the nation’s pension pot.

Today we learn that, on top of all this, loneliness is one of the top five worries for 21% of young people aged 18-24, compared with only 8% of people aged 55 and over.

Brighter Times

However, there is some better news.

One Young World, a ground-breaking initiative that the Economist has billed as one of the most important events to take place in 2010.

The project will see 1,500 delegates all aged 25 or under, meeting in London in February 2010 to discuss, debate and propose solutions to world issues as identified though a YouGov study.

December 16, 2009 Posted by nfpba | Education, Politics, UK, YouGov | , , | No Comments Yet

PBR doesn’t go down well

Our latest poll for the Sunday Times showed a lukewarm reception for the Pre-Budget Report. Only the new tax on bankers’ bonuses was met with widescale support (79% of respondents supported it), the public were evenly split on measures like freezing public sector wages and inheritance tax allowances, with a majority opposing the increases in National Insurance and VAT. Overall 53% of people thought the Pre-Budget Report had hurt them or their family, including 32% who thought it had done so unfairly.

However, despite this our voting intention figures showed Labour gaining 4 points, cutting the Conservative lead to 9 points. The full figures were Conservative 40%, Labour 31%, Liberal Democrats 16%. So, while the PBR doesn’t appear to have gone down well, Labour’s support hasn’t suffered – or at least, it hasn’t in our polling. A survey conducted by another polling company at the same time showed Labour’s support dropping and the Conservatives lead again at 17 points.

December 14, 2009 Posted by nfpba | Election, Politics, UK, UK Election 2010, YouGov | , , , | 1 Comment

When do celebrities have a right to privacy?

In light of the recent revelations about Tiger Woods’ extramarital affairs, we asked people to take a few optional questions about the nature of celebrities, political public figures, and their right to privacy.

Entertainment and Sporting Celebrities

13% think Celebrities should be entitled to absolute privacy in their private lives. 36% say celebrities should be entitled to absolute privacy in their private lives unless they are breaking the law.

34% of respondents to our poll think that celebrities should be entitled to absolute privacy in their private lives unless they are breaking the law, OR doing something that might be considered morally wrong (e.g. having an affair). Tiger Woods falls into this category, so it is interesting to note that only 46% of respondents think that he has no right to privacy in this case.

12%completely disagree, and think that celebrities should not be entitled to any privacy in their private lives.

Political Public Figures

The respondents are even less forgiving for political public figures, as only 5% think they should be entitled to absolute privacy in their private lives. 33% agree that public figures should be entitled to absolute privacy in their private lives unless they are breaking the law. 46% believe they should be entitled to absolute privacy in their private lives unless they are breaking the law, OR doing something that might be considered morally wrong (e.g. having an affair)

13% feel that public figures should not be entitled to any privacy in their private lives

The Role of the Media

The respondents appear to have a balanced view towards how the media coverage impacts upon those in the public eye.  70% of respondents believe that the media are too intrusive into the lives of public figures and celebrities. This support is not without qualification however, as 87% think celebrities have a duty to set a good example in their behaviour. Only 4% feel that they have no responsibility to set a good example.

December 14, 2009 Posted by nfpba | Politics, Sexual Attitudes, Showbiz, UK, YouGov | , , , | No Comments Yet

79% Back Taxing Bankers’ Bonuses

A YouGov poll for The Sunday Times found that 79% supported the windfall tax on bankers’ bonuses, with 11% against. The Chancellor announced the measure as part of his Pre-Budget Report (PBR) last Wednesday.

Bob Diamond, the president of  Barclays, said banks had done a “pretty poor job” of handling the bonus process, adding that his company would be deferring up to 60% of payouts — more than double the usual level.

It comes after Britain announced on Wednesday it was slapping a one-off 50-percent tax rate on bonuses above £25,000  amid public fury at 70 percent government-owned Royal Bank of Scotland awarding some £1.5 bn in bonuses for senior staff.

However, analysis of the tax suggests it might actually lose money for the exchequer. In the absence of the tax, say economists, bonuses would have been significantly larger and the bankers receiving them would have paid 40% tax. Now, with banks working to reduce or defer bonus payments, the income tax take will suffer, perhaps to the tune of £300m.

There have been rumours that some banks are considering paying their best-performing employees in benefits rather than cash this year; for example, paying their children’s school fees or their staff’s salaries.

December 14, 2009 Posted by nfpba | Bailout, Banking, Election, Politics, Tax, UK, YouGov | , , | 4 Comments

34% of Adults think the young have no respect for others

Almost one in four adults (24%) aged 26 or over say they feel uneasy when they see young people (those aged 11 to 25) on the street and cross the road to avoid them, according to a new report out today.

According to the YouGov research, which was commissioned by youth charity the Jack Petchey Foundation,  34% of adults (aged 26+) believe young people have no respect for others.

Why is Life Harder for Young People?

49% of adults aged 26 or over said they think life is generally harder for young people today than it was when they were young (i.e. 11 to 25) and only one in ten (10%) agree that they would want to be young in today’s society. Around two thirds (64%) put this down to the fact that young people are expected to grow up too fast, while 54% blame a lack of positive role models, and 53% say it’s because there aren’t enough places for young people to go (i.e. socially).

December 14, 2009 Posted by nfpba | Anti-Social Behaviour, Education, UK, YouGov | , , | 2 Comments

YouGov get X Factor Prediction Right

Congratulations to Joe McElderry on winning the X Factor last night! Joe got 61.3 per cent of the final vote, with Olly on 38.7 per cent.

YouGov predicted Joe’s landslide in a poll for the Sun on Saturday. We also correctly predicted that Olly would beat Stacey to make it through to the final two acts on Sunday.

Joe’s career now looks set to flourish as American film and music companies pile in to cash in on his good looks, great voice, and ‘cute British accent’. It is likely that Simon Cowell will pitch Joe as ‘the new Zac Efron – the star of the High School Musical franchise.

December 14, 2009 Posted by nfpba | Showbiz, UK, YouGov | , , , | No Comments Yet

John Humphrys: Darling’s Package – Prudence or Electioneering?

This post also appears on my colleague John Humphrys’ YouGov Blog

John HumphreysChancellors of the Exchequer always have to be high wire artists. In essence their job is to balance economics and politics. But seldom can a chancellor have had a more difficult balancing act to pull off than Alistair Darling did this week. That’s because both the economic predicament the country finds itself in and the political prospects for the Labour government, facing an election in months, are so dire. The question is whether his pre-budget report, delivered on Wednesday, matched the demands of each or whether one was sacrificed for the other.

Labour’s political woes are clear enough. The party is languishing at below 30% in the polls, on average a good 10% behind the Tories. Although the gap has been narrowing a little recently, and although the party enjoys a built-in advantage in the way the voting system works, few Labour MPs are confident that they have much chance of holding power after the next election which has to be called by June.

The economic predicament is acknowledged by everyone to be dire. The chancellor announced on Wednesday that this year the economy will shrink by 4.75% — the worst year since 1921 or, in other words, a worse fall in output than in any single year during the great depression of the 1930s. Britain’s is the only major economy that was still shrinking during the third quarter of the year. The government’s finances are in a similarly dreadful state. During this financial year the government will have to borrow £178bn, or 12% of national income, the worst fiscal deficit in British peacetime history.

Mr Darling made clear what he took his task to be. It was, in the short-term, to do everything to sustain economic recovery while in the medium term to set out a credible plan for sharply reducing the government’s dependence on borrowing. He wants the annual deficit to be cut by half by 2014. So how well did his measures fit this task?

The tax rise that got the most headlines was the widely-trailed tax on bankers’ bonuses. All bonuses over £25,000 will be taxed at 50%. It’s probably the most popular tax ever introduced (except among bankers). Public outrage at banks continuing to pay huge bonuses even after many of them have had to be bailed out by the taxpayer meant that the chancellor had to do something.

But in relation to his larger task the move is largely irrelevant. The tax will raise only £550m at the most; banks may try to get round it by paying the bonuses as salary instead; and in any case the tax will be applied only for five months. So some banks may just sit it out and pay up later. Nonetheless, some in the City are squealing and warning that many bankers will up sticks and do their business elsewhere, so jeopardising future tax revenues.

On the bigger picture Mr Darling was adamant that he would do nothing to harm the fragile prospects for growth in the next year. His earlier temporary measures to boost growth, by cutting VAT and providing a stamp duty holiday on house purchases, come to an end anyway at the end of this year. So not only did he postpone his belt-tightening plans till 2011 but he said he would go ahead with his plans actually to increase public spending next year.

Cynics will note that although this was justified in terms of protecting economic growth it also suits Labour’s electoral needs: impose the pain only after the election.

And pain there will certainly be. From 2011 3.9m public sector workers will have their pay increases capped at 1% even though inflation may by then be quite a bit higher. The government’s contribution to their pensions pot will also be hit. On public spending after 2011, the chancellor said that ‘frontline services’, especially in education and health, would be protected, though no one seems to know quite what ‘frontline’ means. But he was silent on how the axe would fall on other spending departments. Independent analysts believe that areas such as housing, transport and higher education are likely to hacked by between 10% and 15%.

But perhaps the most significant delayed kosh was the announcement that national insurance contributions would increase by a 1% point (half of it previously announced) from 2011 for everyone earning over £20,000. The Tories said they would strive to avoid this. The shadow chancellor, George Osborne, said: “Now we know what Labour’s class war means – a tax on anyone earning over £20,000”. Another Tory, echoing an old Labour soundbite, said it was “a tax rise on the many not the few”.

Others attacked the move as a tax on jobs. Richard Lambert, the director general of the CBI, said: “The chancellor has made a serious mistake imposing an extra jobs tax at a time when the economic recovery will still be fragile. Increasing national insurance contributions will hold back job creation and growth.”

But if Labour’s response to our economic plight is open to criticism, what about the Tory response? Their view is that an attack on the deficit needs to be made more quickly. They argue that without a more credible plan to reduce Britain’s borrowing needs there is a real danger that the country will lose its top triple A credit rating in the financial markets with the result that interest rates will have to rise more than they would otherwise in order to persuade others to lend to us. That itself, they say, would harm growth.

For the moment the markets seem to have responded calmly to the chancellor’s package so that there is no immediate risk of Britain following the path of Greece, which earlier this week had its credit-rating cut. But some commentators think the chancellor’s projections on deficit reduction are not realistic. They are based on forecasts of modest economic growth of 1.5% next year but of 3.5% in both 2011 and 2012. In the words of one economist, these forecasts are “highly ambitious”. And the markets will remember that as recently as a year ago, Mr Darling was predicting only a 1% fall in output for this year, and eighteen months ago he was actually forecasting growth of 2.5%. The outcome will be a shrinkage of almost 5%. So the markets could soon take fright at the prospects.

That puts the Tories in the spotlight just as much as Labour. For although Mr Osborne says tougher measures need taking sooner he has been reluctant to announce yet what public spending he would cut and by how much. He is committed to protecting spending on health and overseas development but he too seems to want to wait until after the election before making clear precisely where the axe will fall.

Labour says, though, that the Tories readiness to cut spending more quickly threatens economic growth. The chancellor said: “the choice facing the country is between securing recovery and wrecking it”.

Meanwhile the Liberal Democrats’ verdict on Mr Darling’s statement was that politics was winning over economics. Their spokesman, Vince Cable, said: “What we needed was a national economic plan and what we got is an election manifesto.”

What’s your view? Do you think the chancellor’s package was directed more at Britain’s economic needs or at Labour’s electoral difficulties, or do you think he got the balance right? Do you think the tax on bankers’ bonuses is a good idea or not? Do you think he is right or not to postpone the belt-tightening measures until 2011? Do you think his specific measures – curbing public sector pay and raising national insurance contributions – are right or not? Do you think his plans for reducing the government’s borrowing needs are credible or not? How worried are you that Britain may lose its top credit rating? Are the Tories right or not to want to cut the deficit more quickly? Do you think George Osborne needs to be clearer where the Tories would cut government spending or not? Where would you cut spending? And has the chancellor’s package affected the way you intend to vote when the election comes?

Let us know your views.

December 11, 2009 Posted by nfpba | Employment, Investment, John Humphrys, Politics, Tax, UK, UK Election 2010, YouGov | , , , , , , | 1 Comment

E-Readers not a Christmas must-have

There is a lot of debate at the moment about how the print media industry will evolve to meet the challenges of fast, free online content. Newspaper circulation is on the wane, and many people get most of their news and commentary from free online sites like BBC News.

One of the suggested solutions is the E-reader – which would combine the usability and convenience of a newspaper with the constant updates of online news. Books, magazines, and newspapers could all be read on a single device (There is a great demo of how this will look for Sports Illustrated here.)

However, the idea does not appear to have captured the public’s imagination. A YouGov poll for The Bookseller found that only 11% of respondents would consider purchasing an e-reader for a friend or family member as a Christmas present. E-readers­ fell behind all other listed gifts including a digital camera, digital photo frame and games console. Even when asked what they would like to receive as a Christmas present just 14% of respondents said they would prefer an e-reader.

The main reason for such a lack of enthusiasm appears simple: they cost too much. Of those surveyed, 56% were only prepared to pay less than £150 for an e-reader, with just 9% prepared to spend more than £200. The mean expected cost was £110.50. ­However, consumers could be left disappointed with Sony e-readers priced between £139 and £249 and the Amazon Kindle around £156.

December 11, 2009 Posted by nfpba | Christmas, Consumer attitudes, Innovation, Media, PBA, Technology | , , , | 2 Comments

64% will not give up meat to save the planet

A YouGov poll for Channel 4 News has found that 64% of British people are not willing to change their behaviour by abstaining from meat in the fight against global warming.

That 64% may understate the true figure: past experience shows that when people are asked to predict their own behaviour, some tend to bias their response towards the more virtuous answers. So we asked respondents what they expected “people you know well” to do. This can be a better predictor of future behaviour; and fully 81% expect their friends to carry on eating meat as normal.

66% said they thought that people they know well will not change their behaviour and continue to take foreign holidays by plane as they always have done.

It seems that the important battle may not be on the political stage at Copenhagen, but convincing ordinary people that climate change is a real threat, and the only way to tackle it is to change their behaviour radically.

December 10, 2009 Posted by nfpba | Environment, UK, YouGov | , , , | No Comments Yet

Where do young people get advice? Where should they?

It is clear from some optional questions that we ran that family structures are very important in people’s opinion of where young people should get advice on careers, relationships, and life decisions.

93% of respondents said that they should get advice from parents. 57% thought it should come from friends, 33% from government services, and 29% from non-religious charities.

Only 16% thought that young people should turn to religious sources for guidance on these important issues.

When we asked where people thought young people actually were getting their advice from, the results were very different. 78% said they were getting it from friends, while only 52% thought it was coming from parents.

Government sources (22%), non-religious charities (13%), and religious sources (11%) were deemed even less relevant.

December 10, 2009 Posted by nfpba | Consumer attitudes, Education, UK, YouGov | , , , , , , | 4 Comments